fractional UX and CRO

I help ecommerce brands increase conversion by diagnosing funnel leaks and shipping high-impact UX and CRO fixes.

From conversion audits and sprint plans to design execution, I focus on the changes that help shoppers buy faster, spend more, and return again.

Book a Free Diagnostic

See case results

$112k

Added monthly revenue after week 1 triage and shipment.

154%

Higher promo conversion vs. previous BOGO

40%

Less support tickets after simplifying the purchase flow

24h

Triage turnaround with top 3 priorities and sprint plan.

BUILT FOR BRANDS THAT NEED
EXECUTION, NOT OPINIONS.

Not a strategy deck. Not a 6-week discovery phase.
Come in, find the friction, ship the fix.

Not a strategy deck. Not a 6-week discovery phase. Come in, find the friction, ship the fix.

ecommerce brands

traffic is there but conversion is flat, promos underperform, or you can't pinpoint where your funnel leaks. You need a senior eye and fast delivery — not a long engagement.

agencies serving
ecommerce brands

under delivery pressure and need a reliable execution partner to own ecommerce client workstreams, ship UX improvements, and hand off clean.

performance marketing
teams

paid traffic converting below benchmarks and you need landing pages and funnel flows that match the ad and close — not just look good in a preview.

PICK THE RIGHT ENGAGEMENT
FOR WHERE YOU ARE.

Everything starts with understanding your actual problem — not assumptions. Every engagement has a defined output, not just hours.

60-90 MINUTES • LIVE

conversion
diagnostic

Book a Diagnostic

Walk through your funnel on screenshare. Top 3 revenue blockers and a sprint plan in 24 hours.

→ Conversion Leak Map

→ Prioritized revenue blockers

→ Sprint plan with timeline

5 BUSINESS DAYS

funnel
audit

Request an Audit

Analytics, session recordings, campaign context. Full audit report and a prioritized improvement backlog.

→ Full Conversion Audit Report

→ 3–5 high-confidence hypotheses

→ Clear sprint scope and estimate

2-6 WEEKS

execution
sprint

Start sprint

Focused design sprint on one high-impact conversion problem — flows, screens, prototypes, dev-ready handoff.

→ Full design solution for one fix

→ Prototypes + UX decision rationale

→ Developer-ready handoff specs

MONTHLY

retainer

Get started

One prioritized initiative per month. Strategy and design execution aimed at funnel performance and revenue growth.

We work together each month to execute and ship one prioritized initiative at a time.

→ Senior UX/CRO strategy + execution

→ One clear goal per monthly cycle

→ Defined done — no scope creep

FROM FIRST CALL TO
SHIPPED FIX IN WEEKS.

diagnose the leak

days 1-5

Live diagnostic or full audit depending on what you need. We find where revenue is leaving the funnel — backed by analytics and recordings, not guesswork.

diagnose the leak

days 1-5

Live diagnostic or full audit depending on what you need. We find where revenue is leaving the funnel — backed by analytics and recordings, not guesswork.

sprint plan

days 1-3

Based on findings, we define a focused sprint. Clear scope, timeline, and definition of done before any design work starts.

sprint plan

days 1-3

Based on findings, we define a focused sprint. Clear scope, timeline, and definition of done before any design work starts.

sprint plan

days 1-3

Based on findings, we define a focused sprint. Clear scope, timeline, and definition of done before any design work starts.

design and hand off

weeks 2-6

I design the improvements and prepare everything for implementation. Clean files, clear rationale, smooth handoff so the fixes actually ship.

THE WORK HAS TO
MOVE NUMBERS.

via Aiminity

Drink Delta increased BOGO conversion by 154% vs. previous BOGO campaigns by redesigning the promotion logic and simplifying the purchase flow — shipped in one week.

via Aiminity

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

via Aiminity

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

Agency Partnership

Stepped in as design lead during agency growth. Took ownership of ecommerce client workstreams and shipped UX improvements on schedule, every time.

via Aiminity

Drink Delta increased BOGO conversion by 154% vs. previous BOGO campaigns by redesigning the promotion logic and simplifying the purchase flow — shipped in one week.

via Aiminity

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

Agency Partnership

Stepped in as design lead during agency growth. Took ownership of ecommerce client workstreams and shipped UX improvements on schedule, every time.

THIS IS NOT FOR YOU IF…

🚦 …you don't have traffic on your store yet
🤝 …you have heavy meeting culture and slow decisions
∞ …you want unlimited requests without clear priorities
🙅 …you're not willing to test or experiment
👨‍🦯 …you want to blindly copy competitors
💸 …you see design and CRO as a cost, not a revenue lever

DANIEL PAVLOVIĆ

fractional ecommerce ux + cro designer

DANIEL PAVLOVIĆ

fractional ecommerce ux + cro designer

I LIKE SOLVING
MESSY PROBLEMS.

I LIKE SOLVING

MESSY PROBLEMS.

I LIKE SOLVING
MESSY PROBLEMS.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

I work best with teams that move fast, have real data, and want someone who can own a problem from diagnosis to shipped fix — not just hand over a Figma file and disappear.

Outside of work I'm usually doing pub quizzes, playing board games, or going down rabbit holes trying to understand how things work.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

I work best with teams that move fast, have real data, and want someone who can own a problem from diagnosis to shipped fix — not just hand over a Figma file and disappear.

Outside of work I'm usually doing pub quizzes, playing board games, or going down rabbit holes trying to understand how things work.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

I work best with teams that move fast, have real data, and want someone who can own a problem from diagnosis to shipped fix — not just hand over a Figma file and disappear.

Outside of work I'm usually doing pub quizzes, playing board games, or going down rabbit holes trying to understand how things work.

ecommerce UX

conversion rate optimization

cro

funnel analysis

landing pages

session recordings

design sprints

developer Handoff

figma

STOP LEAVING CONVERSION
ON THE TABLE.

Book a 60-minute diagnostic. Walk away with your top 3 revenue blockers and a sprint plan — delivered in 24 hours.

Book a 60-minute triage. Walk away with your top 3 revenue blockers and a sprint plan — delivered in 24 hours.

Book a Conversion Diagnostic

dannyljinhre@gmail.com • Usually responds the same day

DANIEL PAVLOVIĆ

fractional ecommerce ux+ cro designer

I LIKE SOLVING

MESSY PROBLEMS.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

I work best with teams that move fast, have real data, and want someone who can own a problem from diagnosis to shipped fix — not just hand over a Figma file and disappear.

Outside of work I'm usually doing pub quizzes, playing board games, or going down rabbit holes trying to understand how things work.

ecommerce UX

cro

funnel analysis

landing pages

session recordings

design sprints

developer Handoff

figma

TURN MORE OF YOUR STORETRAFFIC INTO REVENUE.

TURN MORE OF YOUR STORETRAFFIC INTO REVENUE.

TURN MORE OF YOUR STORETRAFFIC INTO REVENUE.

I help ecommerce brands increase conversion by diagnosing funnel leaks and shipping high-impact UX and CRO fixes.

From conversion audits and sprint plans to design execution, I focus on the changes that help shoppers buy faster, spend more, and return again.

$112k

$112k

$112k

Added monthly revenue after week 1 triage and shipment.

Added monthly revenue after week 1 triage and shipment.

154%

154%

154%

Higher promo conversion vs. previous BOGO

Higher promo conversion vs. previous BOGO

40%

40%

40%

Less support tickets after simplifying the purchase flow

Less support tickets after simplifying the purchase flow

24h

24h

24h

Triage turnaround with top 3 priorities and sprint plan.

Triage turnaround with top 3 priorities and sprint plan.

Triage turnaround with top 3 priorities and sprint plan.

BUILT FOR BRANDS THAT NEEDEXECUTION, NOT OPINIONS.

Not a strategy deck. Not a 6-week discovery phase. Come in, find the friction, ship the fix.

Not a strategy deck. Not a 6-week discovery phase. Come in, find the friction, ship the fix.

ecommerce brands

ecommerce brands

traffic is there but conversion is flat, promos underperform, or you can't pinpoint where your funnel leaks. You need a senior eye and fast delivery — not a long engagement.

traffic is there but conversion is flat, promos underperform, or you can't pinpoint where your funnel leaks. You need a senior eye and fast delivery — not a long engagement.

agencies serving ecommerce brands

agencies serving ecommerce brands

under delivery pressure and need a reliable execution partner to own ecommerce client workstreams, ship UX improvements, and hand off clean.

under delivery pressure and need a reliable execution partner to own ecommerce client workstreams, ship UX improvements, and hand off clean.

performance marketing teams

performance marketing teams

paid traffic converting below benchmarks and you need landing pages and funnel flows that match the ad and close — not just look good in a preview.

paid traffic converting below benchmarks and you need landing pages and funnel flows that match the ad and close — not just look good in a preview.

PICK THE RIGHT ENGAGEMENTFOR WHERE YOU ARE.

Everything starts with understanding your actual problem — not assumptions. Every engagement has a defined output, not just hours.

conversion diagnostic

conversion diagnostic

funnel audit

funnel audit

executionsprint

executionsprint

retainer

retainer

FROM FIRST CALL TOSHIPPED FIX IN WEEKS.

diagnose the leak

diagnose the leak

sprint plan

sprint plan

sprint plan

design and hand off

THE WORK HAS TOMOVE NUMBERS.

Drink Delta increased BOGO conversion by 154% vs. previous BOGO campaigns by redesigning the promotion logic and simplifying the purchase flow — shipped in one week.

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

Stepped in as design lead during agency growth. Took ownership of ecommerce client workstreams and shipped UX improvements on schedule, every time.

Stepped in as design lead during agency growth. Took ownership of ecommerce client workstreams and shipped UX improvements on schedule, every time.

Drink Delta increased BOGO conversion by 154% vs. previous BOGO campaigns by redesigning the promotion logic and simplifying the purchase flow — shipped in one week.

Drink Delta reduced support tickets by 40% in the same week of BOGO campaign by clarifying the promotion mechanics — less confusion, better post-purchase sentiment.

Stepped in as design lead during agency growth. Took ownership of ecommerce client workstreams and shipped UX improvements on schedule, every time.

THIS IS NOT FOR YOU IF…

DANIEL PAVLOVIĆ

DANIEL PAVLOVIĆ

I LIKE SOLVING MESSY PROBLEMS.

I LIKE SOLVING

MESSY PROBLEMS.

I LIKE SOLVING MESSY PROBLEMS.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

I work best with teams that move fast, have real data, and want someone who can own a problem from diagnosis to shipped fix — not just hand over a Figma file and disappear.

Outside of work I'm usually doing pub quizzes, playing board games, or going down rabbit holes trying to understand how things work.

Over the past 8+ years, I've worked with startups, ecommerce brands, and agencies — helping them turn unclear ideas and underperforming products into something people actually understand and use.

My work sits at the intersection of design, product thinking, and business. I care about clarity, simple systems, and a backed by real signals instead of opinions.

TURN MORE OF YOUR STORE
TRAFFIC INTO REVENUE.

TURN MORE OF YOUR STORE
TRAFFIC INTO REVENUE.

TURN MORE OF YOUR STORE
TRAFFIC INTO REVENUE.

BUILT FOR BRANDS THAT NEED
EXECUTION, NOT OPINIONS.

Not a strategy deck. Not a 6-week discovery phase.
Come in, find the friction, ship the fix.

agencies serving
ecommerce brands

agencies serving
ecommerce brands

performance marketing
teams

performance marketing
teams

PICK THE RIGHT ENGAGEMENT
FOR WHERE YOU ARE.

conversion
diagnostic

conversion
diagnostic

funnel
audit

funnel
audit

execution
sprint

execution
sprint

FROM FIRST CALL TO
SHIPPED FIX IN WEEKS.

THE WORK HAS TO
MOVE NUMBERS.

I LIKE SOLVING
MESSY PROBLEMS.

I LIKE SOLVING
MESSY PROBLEMS.

STOP LEAVING CONVERSION
ON THE TABLE.